Will Soulsby
Following an early career in research agencies, Will moved to Woolworths where he headed up Customer Insights for the Woolworths Group. Here Will developed an extensive knowledge of the retail industry, the role of consumer research and how to embed insights into the business.
Will pioneered many new customer initiatives including the Voice of the Customer program that took the understanding of the customer to a new level within Support Office and Operations. The breadth of Will’s experience is wide ranging across virtually all retail sectors including financial services and all aspects of the customer journey from sofa to shelf.
From there Will was appointed Woolworths General Manager for Customer Engagement driving operational performance and the customer experience across 4 business units. His most recent role was in Woolworths Marketplace where he focussed on expanding his understanding of digital and omni channel solutions.