Shadow Wolves Insights to Action was founded in 2016 by Will Soulsby and Lauren Kurensky with a focus on generating positive change for our clients.

We specialise in Retail, Shopper and Customer Experience research. Our experience in senior client roles combined with a solid foundation in research and analysis techniques enables us to deliver insights that drive action.

We pride ourselves on our agile approach and enthusiasm to innovate and challenge the usual ways of doing research.  

We are passionate about finding ‘what matters’.